Marketing Case Study: B2B Software Search Engine Growth Campaign
Challenge: A payroll software solution had no organic search engine visibility, relying solely on expensive paid ads for acquiring clients.
Solution: Implemented an algorithmic enterprise SEO program targeting bottom-of-funnel intent keywords and deployed structured content hub landing pages.
Results: 410% growth in organic search traffic, 23 key terms ranking in Top 3 search results, and 40% reduction in customer acquisition cost.